dimanche 1 septembre 2013

The 4 Pillars Of SEO In 2013

By Rebecca Holland


Penguin and Panda have recently made some changes which will have an impact on website owners and search engine optimization pros. In place of quantity, Google now calls for quality. If your subject matter doesn't possess a natural and organic tempo and pace, you will end up slipping down the ranks. Don't worry though, the SEO game is far from over - there are still a few tools you can use.

End users mainly value written content. They are likely to view your website routinely if they find your content useful to them. Written content that centers more on quantity instead of quality are no longer the trend. Many site proprietors have the propensity to produce articles and other content for the sake of volume, and also to create links for their money website. They saturate content with keywords and phrases, and care less about quality exclusively for the sake of obtaining links. This no longer works. If your aim is to keep readers coming in, then create top quality subject matter for your website.

Still contained in Google's algorithm is authority. Your site's authority relies upon how many other sites connect to yours. This standing goes through the roof if the sites that link to you have a high position themselves. Your first step to getting inbound links is to have high quality subject matter on your site. More and more people will connect to you if they believe you to be providing useful information. Another way to improve the number of backlinks to your site is to submit your site to web and article banks. Guest posts and blog comments all go a long way to help your credibility, as well as connecting to social media websites like Facebook, Twitter and LinkedIn.

If you wish to improve your Google position you should employ tiered link building. You make your own money site your main site, and have a range of websites that connect to it. Those sites are tier 1 websites. Sites that link to your tier 1 websites are referred to as tier 2 websites, and so on. This helps avoid penalties from Google for having too many inbound links to one site.

To conclude, your website needs to use SEO tactics so it can be a success. Your website is going to be obsolete if you fail to contact your target market. The advice above will help you improve your search engine ranking in Google, as well as keep website visitors coming back.




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