mercredi 30 octobre 2013

Pikmin 3 & How Internet Marketing May Come In

By Rob Sutter


You don't need to search too deeply to see that the idea of the Wii U is one which has not sold that well. In comparison to Nintendo consoles in recent memory, the sales have not been as great, even though the technology has proven better than it ever has before. That being said, how exactly can Pikmin 3 impact Nintendo in the long run? It's one of those subjects should be talked about and I believe that Internet marketing can lend an even greater assist as well.

Those who only know about Nintendo on the most casual basis will probably hear about Pikmin and scratch their heads in wonder. It's possible that they do not know much about it, if anything at all, but I think that this goes to show just how clear Nintendo's image truly is. Mario and Zelda are arguably the company's two greatest names and Pikmin is one which falls relatively low on the Nintendo tier. This does not mean that it doesn't have a clear audience, though.

I can't help but feel like a smaller yet devoted following has been attached to Pikmin for quite some time. This series has not exactly been known for its realistic aesthetics, as you can imagine, but rather the portrayal of a natural yet creative environment. Of course, you'll always hear gamers that believe Nintendo should branch out and create something that's of a darker tone. Maybe it could be done but that has never exactly been Nintendo's field to cover and it's hard to say whether this will change or not.

If it were up to me, I would try to advertise Pikmin 3 utilizing Internet marketing efforts which are most fitting. By this, I mean utilize efforts that will be able to appeal to a younger demographic as well as one which has a childish mindset. After all, Nintendo has never been one to stick to one type of audience, no matter how much you hear about the contrary. Firms like fishbat will be able to tell you how important knowing the demographic is.

As far as sales so far are concerned, Pikmin 3 has actually proven itself rather well for a game tied to a console that doesn't have a strong install base yet. It told just a bit more than the first game during the weekend and I'd like to think that sales will only continue to mount. This doesn't even begin to include the downloadable versions which haven't been tallied, either. Even if this first-party identity may not have the biggest name, it could house the greatest potential.




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