The Google Shopping Campaign Program is really nothing more than an ad format on Google Adwords. If you've used Google Adwords before, you already know that until Google Shopping came along, it only showed text ads along with organic search results.
The Google Shopping Campaign allows advertisers to buy ad space for their products and to have the product information appear directly in AdWords instead of having to convince the viewer to click on the ad to see more details about he product. As an advertiser, the Google Shopping interface will let you bulk edit your ads.
You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
The Google Shopping Campaign allows advertisers to buy ad space for their products and to have the product information appear directly in AdWords instead of having to convince the viewer to click on the ad to see more details about he product. As an advertiser, the Google Shopping interface will let you bulk edit your ads.
You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
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