With so much advancement in technology used by consumers, sometimes you wonder if it is still worth it to implement conventional marketing campaigns. Take direct mail, for instance. A lot of companies are spending less on direct mail and more on online marketing efforts. That is understandable because it is true that more and more consumers are spending time online shopping and taking care of their daily business. But does direct marketing still have a place in 2014?
You know that you need to keep attracting new customers when you own a business, so how can you do this with direct mail marketing? Here are some ideas to keep the profits flowing. One of the perks of direct mail is that the customer actually handles your mail and is much more likely to read it than when he is bombarded with emails or pop up ads. The first step to a successful direct marketing campaign is finding your audience.
Spend some time compiling a custom mailing list of potential customers who fit your market segment. These customers will want to know about your company and may be easily converted to paying customers. Give them an incentive to try your product. On your materials include something special, like a free gift or coupon. This will entice the customer to make a purchase.
When you design your marketing materials, make sure they are perfect. You don't have any room for error. Bad graphic design and writing will turn the customer off and you may never get them back. Invest some money into winning materials because you will definitely recoup your cost.
So, direct mail still has a place in modern marketing. You just have to focus it on the right target to make it worth your marketing investment.
You know that you need to keep attracting new customers when you own a business, so how can you do this with direct mail marketing? Here are some ideas to keep the profits flowing. One of the perks of direct mail is that the customer actually handles your mail and is much more likely to read it than when he is bombarded with emails or pop up ads. The first step to a successful direct marketing campaign is finding your audience.
Spend some time compiling a custom mailing list of potential customers who fit your market segment. These customers will want to know about your company and may be easily converted to paying customers. Give them an incentive to try your product. On your materials include something special, like a free gift or coupon. This will entice the customer to make a purchase.
When you design your marketing materials, make sure they are perfect. You don't have any room for error. Bad graphic design and writing will turn the customer off and you may never get them back. Invest some money into winning materials because you will definitely recoup your cost.
So, direct mail still has a place in modern marketing. You just have to focus it on the right target to make it worth your marketing investment.
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