If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?
Will video sales letters convert text letters?
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
Will video sales letters convert text letters?
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
Now on the other hand, text is supposed to be interesting and tell you what you need to know; but when it starts to get boring, readers can generally just skip a few sentences or paragraphs ahead. So if you try to sell with just a video, then you're losing the main advantage of text. And if you just try to just sell with text, you lose the advantage of having video, as it entertains viewers and reduces the bounce rate. So obviously the answer is to use both in sales letters.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
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