Selling jewelry online can be exciting and a great way to make some extra money. But to really make it worth your time and effort you need to know how best to market your jewelry product. To save you time from doing a lot of research we have put together this handy guide that contains some of the most effective marketing tools.
Reduce, reuse, and recycle. Most shipping material can be reused. When you get a package, like a big box full of materials, save the bubble wrap, packing peanuts, and box. All that can be reused when you send your own orders.
Take time to research all the different channels where you can market your jewelry. Once you have a list try and find ways to add your jewelry to these channels without breaking the bank. Make sure to only reach out to channels that you think fit your brand image.
Examining the profitability margin from the online sales is a key. You have to evaluate the profitability score on a continual basis to confirm you are at the right track in connection to your online jewelry business.
Do you want the search results to show your business multiple times? You want to have both inbound and outbound links. You can increase the page views if you have a number of inbound links to the site and outbound links on the pages. The site activity will increase and search engine rankings will improve.
Videos of customers recommending your services can be much more effective than an ordinary sales pitch. You can always ask a satisfied customer to make a business video on his/her behalf or something of similar nature would work well as well.
Customer's need to know you're offering holiday discounts and sales with emails ahead of time. This way they can plan their online shopping accordingly and take advantage of all you have to offer.
Customers like to feel like the company they're buying from is personable and approachable. A couple ways to do this are by providing Skype, a personal email, and telephone calls that help to interact with you daily.
A viral video can get you a lot of brand exposure. Don't make it obvious that you made the video, though. Feature your jewelry product somewhere in the video. Then have comments left by users pointing out that they love the jewelry product in the video. Don't be surprised if others stop by and purchase from you.
On your website, make your jewelry simple to navigate. If you are selling many things, divide them into categories. Include a search feature. Make it pretty simple for people to find just what they are looking for.
Reduce, reuse, and recycle. Most shipping material can be reused. When you get a package, like a big box full of materials, save the bubble wrap, packing peanuts, and box. All that can be reused when you send your own orders.
Take time to research all the different channels where you can market your jewelry. Once you have a list try and find ways to add your jewelry to these channels without breaking the bank. Make sure to only reach out to channels that you think fit your brand image.
Examining the profitability margin from the online sales is a key. You have to evaluate the profitability score on a continual basis to confirm you are at the right track in connection to your online jewelry business.
Do you want the search results to show your business multiple times? You want to have both inbound and outbound links. You can increase the page views if you have a number of inbound links to the site and outbound links on the pages. The site activity will increase and search engine rankings will improve.
Videos of customers recommending your services can be much more effective than an ordinary sales pitch. You can always ask a satisfied customer to make a business video on his/her behalf or something of similar nature would work well as well.
Customer's need to know you're offering holiday discounts and sales with emails ahead of time. This way they can plan their online shopping accordingly and take advantage of all you have to offer.
Customers like to feel like the company they're buying from is personable and approachable. A couple ways to do this are by providing Skype, a personal email, and telephone calls that help to interact with you daily.
A viral video can get you a lot of brand exposure. Don't make it obvious that you made the video, though. Feature your jewelry product somewhere in the video. Then have comments left by users pointing out that they love the jewelry product in the video. Don't be surprised if others stop by and purchase from you.
On your website, make your jewelry simple to navigate. If you are selling many things, divide them into categories. Include a search feature. Make it pretty simple for people to find just what they are looking for.
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