Google has recently introduced a new system to its Google Webmaster Tools panel, which allows you to see whether or not you have been flagged for using SEO techniques which are considered to be outside of Google's guidelines. One of the thinks that this system gives you is an unnatural links warning. If Google thinks that you have an unnatural link profile, you will be warned and told to remove the links if possible.
Google does forbid getting lots of spam links back to your website. If they believe you have done this, they might send you an unnatural link warning in your Google webmaster area. You will probably also notice a big drop in your natural search engine traffic from this source.
Google has started warning webmasters if it detects that a website has an unnatural link profile. If you see one of those warnings in your dashboard, you should not panic. Consider the warning a blessing, an important piece of information that will help you to fix your website and get your site to re-appear near the top of the SERPS.
It is important to understand why you got this warning. If you email Google, they may even give you some more information. But do not expect them to hold your hand to try and get the penalty lifted.
Or, if you cannot arrange for them to be removed, simply making a list of the dodgy links and contacting Google to tell them that you want to disavow those links. Google understands that webmasters do not have control over which sites link to them, and they will work with you to clean up your link profile.
Once your link profile is cleaned up, you can ask Google to re-evaluate your website and consider re-including it in the SERPs. All Google wants to see is a good-faith effort to clean up your link profile. If you can do that, then you will have a good chance of recovering after receiving a warning. But, it is important to act quickly and early, so help increase your chances.
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