Nowadays many website owners are trying to learn about search engine optimization (SEO) because search engines are the number one source of free traffic. Unfortunately getting to the first page of Google is much difficult than it used to be before algo updates such as Penguin and Panda.
1. Provide quality content. You can get more people to visit your website by adding good quality blog posts on a regular basis. Search engines love sites that contain fresh content. Furthermore, high quality blog posts will assist you to decrease bounce rates. Also you can write content on controversial themes to get backlinks. This strategy is termed link bait and it is one of the most effective link building methods.
2. Keyword optimization is the key. Content material rich in keywords is likely to rank higher on SERPs and thus get more visitors. However there are a couple of things you need to take into account. Firstly, pick keywords sensibly. Most of the times, long key phrases are far better than their shorter alternatives. Second you have to be careful about keyword density. Including too many instances of the same keyword will do more harm than good.
3. Optimize your permalink structure. Engines like Google pay special attention to the hyperlink structure. Links which are short and contain keywords inside them perform far better than long, unoptimized links. In addition, the permalinks should never show a date so the content material seems fresh. Posts with dates can get "old" after some time thus losing their value among website visitors.
4. Use the right theme. Your website's theme can have a huge impact on search engine performance. Using a theme that has too many graphics and scripts will increase loading time and have a negative impact on search engine rankings. A simple theme always works better than a fancy one.
5. Your site must be fast. It means that your visitors should not have to wait for a long time before they can access your blog. You can utilize Pingdom's speed tool or Google's Page Insights tool to make certain that your site doesn't have any bottlenecks.
6. Optimize the title structure. Many themes are structured in a way that the post title is displayed last in the page's title tag. Reverse that format so that your post title comes first, followed by your site's title.
7. Image optimization. Photos are now used to optimize websites more than to decorate them. Naming your graphics in a manner that shows your main keyword and wisely choosing the ALT attributes will help you improve your rating particularly in image searches.
8. Add meta descriptions. Meta descriptions are snippets that appear below your URL on search engine result pages. Use it to capture the main idea of your article. Do not forget to include the main keyword in your snippet.
9. Use appropriate sentence structure. While producing articles for your wordpress site, use proper syntax, sentence structure and grammar. Each article has to be intriguing and related to your site's general theme.
10. SEO plugins. SEO plug-ins can assist you to make your wordpress site more search engine friendly. You will find countless such plug-ins in the market. Some just give you the opportunity to add meta info to webpages while others can help you select the best keywords as well. For most people All in One SEO is the ideal solution but if you need more, you should think about getting a premium plug-in.
These are some effective ways to improve your Wordpress site's ranking in search engines. Once you have reached the first page of Google, you will keep getting free traffic without any effort.
1. Provide quality content. You can get more people to visit your website by adding good quality blog posts on a regular basis. Search engines love sites that contain fresh content. Furthermore, high quality blog posts will assist you to decrease bounce rates. Also you can write content on controversial themes to get backlinks. This strategy is termed link bait and it is one of the most effective link building methods.
2. Keyword optimization is the key. Content material rich in keywords is likely to rank higher on SERPs and thus get more visitors. However there are a couple of things you need to take into account. Firstly, pick keywords sensibly. Most of the times, long key phrases are far better than their shorter alternatives. Second you have to be careful about keyword density. Including too many instances of the same keyword will do more harm than good.
3. Optimize your permalink structure. Engines like Google pay special attention to the hyperlink structure. Links which are short and contain keywords inside them perform far better than long, unoptimized links. In addition, the permalinks should never show a date so the content material seems fresh. Posts with dates can get "old" after some time thus losing their value among website visitors.
4. Use the right theme. Your website's theme can have a huge impact on search engine performance. Using a theme that has too many graphics and scripts will increase loading time and have a negative impact on search engine rankings. A simple theme always works better than a fancy one.
5. Your site must be fast. It means that your visitors should not have to wait for a long time before they can access your blog. You can utilize Pingdom's speed tool or Google's Page Insights tool to make certain that your site doesn't have any bottlenecks.
6. Optimize the title structure. Many themes are structured in a way that the post title is displayed last in the page's title tag. Reverse that format so that your post title comes first, followed by your site's title.
7. Image optimization. Photos are now used to optimize websites more than to decorate them. Naming your graphics in a manner that shows your main keyword and wisely choosing the ALT attributes will help you improve your rating particularly in image searches.
8. Add meta descriptions. Meta descriptions are snippets that appear below your URL on search engine result pages. Use it to capture the main idea of your article. Do not forget to include the main keyword in your snippet.
9. Use appropriate sentence structure. While producing articles for your wordpress site, use proper syntax, sentence structure and grammar. Each article has to be intriguing and related to your site's general theme.
10. SEO plugins. SEO plug-ins can assist you to make your wordpress site more search engine friendly. You will find countless such plug-ins in the market. Some just give you the opportunity to add meta info to webpages while others can help you select the best keywords as well. For most people All in One SEO is the ideal solution but if you need more, you should think about getting a premium plug-in.
These are some effective ways to improve your Wordpress site's ranking in search engines. Once you have reached the first page of Google, you will keep getting free traffic without any effort.
About the Author:
WordPress is a really amazing piece of software. In order to take advantage of it, visit the official WP website.
Aucun commentaire:
Enregistrer un commentaire