dimanche 13 juillet 2014

Christmas Email Marketing Ruined By Blacklists

By Faisal Rodgers


Being placed on a blacklist is one of the worst things for an Internet marketer. The main problem is this means that their IP address has been identified as sending out a lot of SPAM to people and this often means a dramatic drop in the number of communications that are being sent out to clients. What a lot of email marketers do not realize is how the blacklist can easily ruin their Christmas marketing season.



The blacklist is a way of blocking IP addresses or domains of email servers that are thought to be sending out spam. These dreaded blacklists are run by third parties and are available to the general public so they can, in turn, block your emails as well. Now you get why landing on that naughty list can easily ruin Christmas!

There are hundreds of blacklists that are operated by a variety of parties making it much harder to get off the blacklist if you are unfortunate enough to end up there. The best thing to do is find out why you are on the black list and take measures to avoid it in the future.

If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.

Give these things a shot and your email will hit the inbox.

Blacklisting serves a great purpose, to keep spam out of the inbox but of course you aren't sending spam. Hopefully, you are sending email to alert potential customers about products and services that are valuable to them.




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