mercredi 23 juillet 2014

Liverail Acquisition By Facebook - What It Means For Consumers Today

By Faisal Rodgers


Facebook is a well-known social media site that has, over the last couple years, acquired several different companies. Its latest acquisition is with a company called LiveRail, a company that is known for delivering very targeted ads over videos. One of the main problems that people face when dealing with watching videos is that the ads that they see are not relative to the content being shown. The reason that a person searched for a video was to find a specific type of content. They would be more likely to purchase the products being displayed if they were actually relevant to what they were watching. This article will address why LiveRail will improve Facebook dramatically in regard to the delivery of ads using videos on the Facebook platform.

Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.

The use of videos with Facebook is something that is commonplace, yet many people do not realize that targeted video ads can be very profitable and beneficial. From the standpoint of a person watching a video, and seeing ads that are delivered, it's nice to have something relevant to the video that you are watching. Likewise, if you are an Internet marketer, or simply trying to get visitors that will be interested in your products and services, the best thing you can do is advertise on videos to attract potential clients, but your ads will show up on the right ones. That's why the acquisition of LiveRail by Facebook will change the game, a company that delivers over 7 billion views every month. This acquisition will also be very profitable for Facebook, a deal that will help both their company, and the people watching videos.

Although LiveRail is literally a video ad tech startup company, it's success put it on Facebook's radar right away. They are all about finding companies that have gained excessive revenue and an online presence quickly. This acquisition will likely be yet another profitable venture for Facebook and one that will help video watchers see only the most relevant ads available. This should be beneficial for everyone involved including the over 1 billion Facebook users, and the profitability of Facebook as well.

This book is a company that is well known for its acquisition of companies in order to expand its ability to provide a better experience for its over 1 billion users. They will often spend hundreds of millions of dollars to acquire companies that they believe will improve their company's ability in some way.

LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.




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