If you haven't heard, it was recently announced that Google will be removing some author photos from search. At first many web developers may not think much of this, but it's going to have some pretty serious implications. Part of the reason Google originally introduced author photos was to create authority for certain links.
If you had an author pic associated with your Google links, then you had a distinct advantage. Having a picture associated with an article automatically conveys a certain sense of authority. Not only did this get you a boost in search ranks, but it also got you more clicks than people who didn't have author pics for their links.
As a free service Google makes money off ppc advertisements that it places strategically in on its search pages and on other sites via Adsense, if it's clicks drop due to the advantage of a free service, like Google Authorship, then eliminating the advantage would seem like a natural solution.
This whole thing demonstrates exactly how volatile the rules of Google are. Marketers have to always be on their toes if they want to get ahead in the search engine results, and this just throws another wrench into the works... kinda like how it did when Google originally introduced the pics to begin with a couple of years ago. It's not certain quite yet why Google is choosing to do this, but it ultimately doesn't matter. As people who rely on Google to bring us visitors and customers, we have to play by their rules or risk losing our entire business.
This is most likely one of the driving factors in the decision to eliminate author pictures from search results. This blow to SEO and online marketers will build the need to find more innovative ways to drive traffic to their site and keep their CTR up. Of course, lowered revenue due to the advantage author images affords might be one of the reasons Google has announced its plan to remove them from search results.
The recent announcement by Google regarding the end of author pictures in search results took the SEO world by storm. This seemingly insignificant feature was actually a gem for online marketers that could raise their CTR by up to 150%. The question on everyones mind has become why did google implement this sudden change, and where do we go from here.
If you had an author pic associated with your Google links, then you had a distinct advantage. Having a picture associated with an article automatically conveys a certain sense of authority. Not only did this get you a boost in search ranks, but it also got you more clicks than people who didn't have author pics for their links.
As a free service Google makes money off ppc advertisements that it places strategically in on its search pages and on other sites via Adsense, if it's clicks drop due to the advantage of a free service, like Google Authorship, then eliminating the advantage would seem like a natural solution.
This whole thing demonstrates exactly how volatile the rules of Google are. Marketers have to always be on their toes if they want to get ahead in the search engine results, and this just throws another wrench into the works... kinda like how it did when Google originally introduced the pics to begin with a couple of years ago. It's not certain quite yet why Google is choosing to do this, but it ultimately doesn't matter. As people who rely on Google to bring us visitors and customers, we have to play by their rules or risk losing our entire business.
This is most likely one of the driving factors in the decision to eliminate author pictures from search results. This blow to SEO and online marketers will build the need to find more innovative ways to drive traffic to their site and keep their CTR up. Of course, lowered revenue due to the advantage author images affords might be one of the reasons Google has announced its plan to remove them from search results.
The recent announcement by Google regarding the end of author pictures in search results took the SEO world by storm. This seemingly insignificant feature was actually a gem for online marketers that could raise their CTR by up to 150%. The question on everyones mind has become why did google implement this sudden change, and where do we go from here.
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