The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
This is the question that the White Ops firm has to answer by October when their report is due. They are going to do a month-long study to see what kind of bot fraud is being done and how severe it is.
The reports that have started coming out have hurt the market's confidence however. Claims are being made that over half of the budgetary funds that are spent on advertising in the digital realm are done through bots. The goal is to use these bots to get to as many people as possible.
All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.
White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.
White Ops is an advertising security firm that has been hired by the ANA to take a look at the issue at hand. Is bot fraud a problem that is going to cause a lot of headaches or is it something that is more part of a scaremongering bunch who believe the advertisers are taking advantage of the system?
This is the question that the White Ops firm has to answer by October when their report is due. They are going to do a month-long study to see what kind of bot fraud is being done and how severe it is.
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