There are a lot of concerns out there that 30 top advertisers are using bots to generate profits. This can make it hard for honest people to make money through advertising, so it's good that this report is being conducted. Here is some more information.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
A study done by the ANA using a company called White Ops has blown the lid off of 30 companies that are apparently participating in advertising fraud. The group published their findings, and not surprisingly, some of the most recognizable brands known worldwide were at the heart of this controversy. It just goes to show that regardless of what you believe about the integrity of certain companies, there is always going to be that possibility that you will end up losing money, having it taken from you, by those that you trust in the online advertising industry.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
These individuals will continue to plague the online marketing industry until something is actually done to force them into accountability. Hopefully more of these studies will be done that will clearly show what is happening, and as a result, our ability to spend money on advertising will actually lead to higher profits and money that is actually being spent for the betterment of our company, not the pocketbook of the despicable advertising companies online.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
A study done by the ANA using a company called White Ops has blown the lid off of 30 companies that are apparently participating in advertising fraud. The group published their findings, and not surprisingly, some of the most recognizable brands known worldwide were at the heart of this controversy. It just goes to show that regardless of what you believe about the integrity of certain companies, there is always going to be that possibility that you will end up losing money, having it taken from you, by those that you trust in the online advertising industry.
So what can you do now that you know about this report? Is there anything that can be done to hold these people accountable? Odds are, the increasing amounts of digital advertising will continue to grow. People will always advertise online, and hope that they will get the best possible deals. Unfortunately, as the study has shown, thus not always going to be the case.
These individuals will continue to plague the online marketing industry until something is actually done to force them into accountability. Hopefully more of these studies will be done that will clearly show what is happening, and as a result, our ability to spend money on advertising will actually lead to higher profits and money that is actually being spent for the betterment of our company, not the pocketbook of the despicable advertising companies online.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
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