Adomic, a provider of mobile analytics, recently released its Q2 report on the top mobile advertisers in the United Sates. The company named Progressive Insurance as the top mobile advertisers with, with Microsoft at number and another big company, Amazon, coming in at number nine.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
In terms of advertising creatives, the mobile platform is still lagging behind PC-based internet. Most advertisements that have been released thus far are what you would call not fit for human consumption. There is hope, however, as more web developers are diving head first into the mobile platform, stretching their creativity as they go. We should be able to see a great improvement in mobile ads within the 12 to 24 months.
Anyway, it might surprise you to know that the top advertisers in the PC Internet category do not spend as much in mobile advertising. Such is the case of American Express. While it is the top single advertiser on regular Internet, it's at number 30 in mobile advertising spending. And there are many other big companies that are showing that kind of gap in regular Internet versus mobile Internet advertising. All that is expected to change, however, as more people turn to their smart phones instead of logging on to their computer in order to use the Internet.
Progressive Insurance is at the top of the heap because they have been spending more of their money in mobile advertising. They are going all out in order to remain on top and get their word out. This has also resulted in their profit margins increasing as they are getting more sales and having to do less work in order to get them. It is a method that is doing wonders for their insurance business and is definitely going to thrive as time goes on. Signs are looking up for Progressive Insurance and these other businesses.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
In terms of the top spenders online, it is the retailers that come in first, although there are only a small number on the list (based on whether AT&T are counted or not). One interesting piece of data that the report showed was how the gap is widening between some advertisers when it comes to their budget for PC and mobile spending. The top single advertiser was American Express (for PC) in Q2, but it only came in as number thirty when it comes to mobile spending. This is something that the company is likely to address in the next quarter.
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