Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
This cross-device reporting move will help advertisers keep track of their profit conversions that were influenced by their mobile ads. The same goes with the web- version ads that encourage users to use their mobiles to easily register, buy, or subscribe to products and services. Either way, the advertisers will have the opportunity to analyze the reports and see where they can focus their attention on a particular campaign.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
This cross-device reporting move will help advertisers keep track of their profit conversions that were influenced by their mobile ads. The same goes with the web- version ads that encourage users to use their mobiles to easily register, buy, or subscribe to products and services. Either way, the advertisers will have the opportunity to analyze the reports and see where they can focus their attention on a particular campaign.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
It will be interesting to see what Facebook develops next for their core advertisers. After many of the things that have come out lately, such as boosted posts not doing as much as they used to, Facebook really needs to find new ways to appeal to people. It looks like they're headed in the right direction, but it may take a few more weeks to see.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
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