mercredi 20 août 2014

Traffic From Pinterest Drives 67% Increase For E-Commerce Revenue

By Hanif Imran


Facebook is king of social. At least it has seemed that way for quite a while now. But how close to reality is that perception? Not as close as you think, at least not for e-commerce businesses that actually want to make sales and turn a profit from their advertising.



This is one of the easiest ways to get traffic to a Web 2.0 property, and it has definitely helped e-commerce revenue. Here are a couple reasons why Pinterest has increased as much as 67% of all e-commerce revenue across the web, making it one of the most viable ways to quickly generate traffic to products that are selling.

But not only are Pinterest users 10% more likely to buy, their average user purchase is $80 which is double the average purchase from Facebook referral traffic! Think about it. 10% more of the Pinterest traffic buys over Twitter and the average purchase size is DOUBLE that of Facebook users. That's impressive.

No wonder Pinterest is growing so quickly from a revenue standpoint. Pinterest users convert to buyers more than other top social media site users. In fact, women on Pinterest are a staggering 46% more likely to make a fashion purchase than the average woman, this according to ComScore! And that's the bottom line for advertisers.

If you have any questions about how Pinterest works you should take the time to look into it. There are a lot of different tutorials out there about it and it would be worth your time to look into them. It would really help you and your business become more successful.

As you probably know, people are addicted to watching videos on the web. YouTube was purchased by Google for over $1 billion because they saw how powerful visual images, especially moving ones, actually are. In the same way, still images such as pictures of family members, travel locations, or even items that you purchase are often shared across the Internet from person to person. Pinterest is a website that allows you to create galleries of pictures that you find important, and makes it very easy for people to share what you have shared with the people that they know. This simple concept has led to a 67% increase in the revenue for e-commerce this year. Let's look at why this happened, and how this can also benefit you.




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