ANA, the Association of National Advertisers, decided to take a decisive step in the fight against bot fraud in digital advertising. This step is not going to punish everybody. It is only a month-long study that aims at understanding the extent of this kind of fraud. This study, organized in cooperation with the security digital company White Ops, will track and monitor the campaigns of 30 major advertisers. Their names had not been made public, but it seems we talk about important brands everybody knows and perhaps uses.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This may look like a rather small step in this fight against bot fraud, but it opens the gates for more actions to be taken, once the extent of the damage will have been evaluated. Advertisers will also become more sensitive to such fraud attempts, thus investing more resources in protecting themselves and their campaigns from losing money this way.
With buying and selling ads becoming more and more automated, preventative measures against bot fraud are a must, if we want to keep this environment clean and trustworthy. Some order will be more than welcome, but let's wait and see what the study will conclude. This action is jointly led by three organizations, ANA, IAB and 4As and it aims at creating a digital supply chain as trustworthy as can be. It also wishes to motivate advertisers become more aware and more interested in fraud prevention methods, because it's their money that's getting stolen in the first place.
The extent of the fraud in this industry is one of the reasons for ongoing debate, but no conclusion can be drawn for the time being. Hopefully, the study is going to shed some light into this area, for the benefit of all those who are involved in digital advertising.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
This study will track the digital campaigns of the 30 advertisers via Javascript. The results and the conclusions will be made public somewhere within the last three months of this yeas, as promised by the ANA.
This may look like a rather small step in this fight against bot fraud, but it opens the gates for more actions to be taken, once the extent of the damage will have been evaluated. Advertisers will also become more sensitive to such fraud attempts, thus investing more resources in protecting themselves and their campaigns from losing money this way.
With buying and selling ads becoming more and more automated, preventative measures against bot fraud are a must, if we want to keep this environment clean and trustworthy. Some order will be more than welcome, but let's wait and see what the study will conclude. This action is jointly led by three organizations, ANA, IAB and 4As and it aims at creating a digital supply chain as trustworthy as can be. It also wishes to motivate advertisers become more aware and more interested in fraud prevention methods, because it's their money that's getting stolen in the first place.
The extent of the fraud in this industry is one of the reasons for ongoing debate, but no conclusion can be drawn for the time being. Hopefully, the study is going to shed some light into this area, for the benefit of all those who are involved in digital advertising.
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