Therefore Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The great majority of your site's pages are significant because every page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, because it has roughly a 90% hold on search activity. In the US it's 61%. You'll increase the chances of a page being indexed if you can prove to Google that you have put some thought and attention into your page content. What this means is publishing a page that's providing plenty of unique and engaging content. If a page on your website isn't indexed, you have been unable to impress Google sufficiently for it to consider your page worthy of being included in their index. Basically, they do not think its sufficiently good to be viewed by their customers.
Learn From The Competition
You can learn a great deal about what could be deficient with your site page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standard you will need to achieve and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is infinitely better than a poor message delivered with bells and whistles! Looking at your competitor's sites will assist you in determining how well you will need to deliver your message. Ensure you are clear about what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a potential customer purchase from you rather than one of your competition. When you're clear about your message only then can you produce the content.
Your Page Is Your Display Product
Even if you are a services business you still need to treat every single page of your web site as if you are going to put it on on show for potential buyers to view. If the product you place on show looks shabby nobody will buy it. If the product does not give enough information it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are almost zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that mean something. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not useful yet it is the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is vital and it's very definitely a factor that influences how high a page can rank. The Page Title is what appears in the tab of the browser. What you want to incorporate in your page title are words that you need that page to be famous for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are the same.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it's the main heading. It should give the reader of the page a very clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most overlooked elements and yet it happens to be one of the most significant. It is what Google will serve up if it decides your content is worthy of appearing in search results. It has to be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is generally not a good thing.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know that there is an image in place. The file name you give to an image helps a search engine determine what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few words. People are sometimes put off by having to read too much , however , they're going to leave a page if they can't find enough information. What's clear is that Google does not like pages that are text deficient. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you must regard your site pages like you would products you are placing on show. If your products look unattractive you cannot expect prospects to show interest in them. The same applies for the search engines.
If you'd like your site pages to be indexed you have to make sure you feed the search engines with what they're looking for from content. If you'd like your web site pages to be respected by visitors you need to make sure they can see that you have put some effort into producing quality content.
Make every single page of content worthy of your business.
The great majority of your site's pages are significant because every page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, because it has roughly a 90% hold on search activity. In the US it's 61%. You'll increase the chances of a page being indexed if you can prove to Google that you have put some thought and attention into your page content. What this means is publishing a page that's providing plenty of unique and engaging content. If a page on your website isn't indexed, you have been unable to impress Google sufficiently for it to consider your page worthy of being included in their index. Basically, they do not think its sufficiently good to be viewed by their customers.
Learn From The Competition
You can learn a great deal about what could be deficient with your site page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standard you will need to achieve and exceed, if your budget and time allows.
Your Message
A clear message delivered adequately is infinitely better than a poor message delivered with bells and whistles! Looking at your competitor's sites will assist you in determining how well you will need to deliver your message. Ensure you are clear about what you are going to be saying and what you will be asking your visitors to do. Think carefully about what words, images and even video would make a potential customer purchase from you rather than one of your competition. When you're clear about your message only then can you produce the content.
Your Page Is Your Display Product
Even if you are a services business you still need to treat every single page of your web site as if you are going to put it on on show for potential buyers to view. If the product you place on show looks shabby nobody will buy it. If the product does not give enough information it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you pay no heed to these elements the prospects of your page being indexed are almost zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). This list contains all the on-page SEO elements which make up a web page. Some aren't seen by the human eye but they are inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that mean something. If it does it'll have meaning to a search engine crawler. This is a helpful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not useful yet it is the same page address as the one above, however it is the raw page address. If you have control over your page addressing you must ensure the address makes sense to a human and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Like the URL the Page Title is vital and it's very definitely a factor that influences how high a page can rank. The Page Title is what appears in the tab of the browser. What you want to incorporate in your page title are words that you need that page to be famous for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is vital you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are the same.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it's the main heading. It should give the reader of the page a very clear notion of what the content of the page is all about.
Meta Description - Your Advert
This is unquestionably one of the most overlooked elements and yet it happens to be one of the most significant. It is what Google will serve up if it decides your content is worthy of appearing in search results. It has to be produced with a call to action. If you do not write a Meta Description Google will choose for you what it'll show and this is generally not a good thing.
Image File Names And Attributes
Search engines can't translate what an image is about, they only know that there is an image in place. The file name you give to an image helps a search engine determine what the image is about. On top of this the search engines check the alt tag and the title tag fields that can be associated with images. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few words. People are sometimes put off by having to read too much , however , they're going to leave a page if they can't find enough information. What's clear is that Google does not like pages that are text deficient. It is very important to organize the words in a way that both keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a site owner you must regard your site pages like you would products you are placing on show. If your products look unattractive you cannot expect prospects to show interest in them. The same applies for the search engines.
If you'd like your site pages to be indexed you have to make sure you feed the search engines with what they're looking for from content. If you'd like your web site pages to be respected by visitors you need to make sure they can see that you have put some effort into producing quality content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
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