vendredi 1 août 2014

Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



Firstly, they are ranked highly in the search engines. Nowadays video sharing sites are ranked highly in the search engines. Google also ranks the video sites highly. If you have been using Google to search for something, then you might have seen that a lot of YouTube videos appeared on their first page. There are also other video sharing sites that are mostly shown on their search results. This means that Google favors videos.

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.

Search engines love content - there is no doubt about it. Today, it has also been found out that Google loves videos too! Statistics has shown that websites with YouTube videos have gained a huge advantage over those who do not utilize videos as part of their online marketing campaign. Considering that YouTube is now owned by Google, this would be the perfect place to start your video marketing efforts. Just like any other SEO strategy, you need to target the right keywords, use appropriate headlines, an engaging video description which links to your website.

To answer your question, does Google favor videos in search engines? YES! Why not take this advantage to create and upload videos to YouTube and other similar sites, and see improved search engine rankings. Have you noticed that your competitors have started gaining on you? Perhaps it's time that you start submitting those videos, optimize them with the right keywords and direct visitors to your site. The results, including the time frame may differ, but the important thing is, you're going to see improvements, if you've done video marketing the right way. Video marketing is a very powerful internet marketing strategy, and with all the changes that Google released, it's time to grab this opportunity and gain advantage over your competitors.

If you put videos on your own website, it can help your ranking too. First, a mix of video, articles, and pictures can give your visitors a variety of content. That might help you gather more visitors who stay on your site longer. Google tends to consider the time that people stay on your site, so that can actually help your ranking too! If you are frustrated trying to get articles to rank, why not try some videos?




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